Canady for Missouri | Social Media, PR, Email Marketing, Speechwriting — Leah Connolly

Canady for Missouri

Social Media, PR, Email Marketing, Speechwriting

Beginning with the official announcement of her candidacy in April 2020, I helped lead out a multi-faceted digital strategy driven by a mix of new-age dynamic content. In August 2020, Canady was named the official nominee for the Democratic party and received more votes than the incumbent Lieutenant Governor.

Building on its success in the primary, I spearheaded campaign communication in the general election. From paid social ads to weekly press releases, campaign emails and social media management, I helped expand touchpoint opportunities for fundraising and press, while reaching target voters across the state.

Canady earned the endorsement of the Kansas City Star, President Biden, and more than three dozen state and national organizations, breaking down barriers to progress for future statewide candidates in Missouri and beyond.

Email Campaign

In partnership with Tech for Campaigns, I helped raise Canady for Missouri’s email size list by 32%. Email open rates consistently ranged from 27.3% to 38.2%, with an open rate of 23.9% from large donors. From September through November 2020, Canady’s emails raised over $22,000 for her campaign. This does not include additional Act Blue donations from social media, mailers, flyers, and/or radio/press appearances.

Sample email copy from this campaign is available here, here, and here. Please note all are converted from .eml files for accessibility purposes.

Sample Social Posts and Press Coverage

See sample press coverage from The Missouri Times and Kansas City Star.

Digital Equity | Digital Campaign Strategy, Copywriting, Scriptwriting, Live Events, Owned Media

Pixie Doodle Farm | Digital Campaign Strategy, Copywriting, Graphics