Holiday Campaign

Pixie Doodle Farms specializes in herbal tea, herbal infusions, and energy work. They approach tea-making by blending Western Herbalism with herbal history and traditions from a variety of cultures and folklore.

Their goal was to drive visitors to their booth at NYC holiday markets, expand their social reach, grow engagement, and increase their audience on Instagram.

I worked with them throughout the holiday season to create a campaign based around their best-selling teas. This included: feed posts, stories, copy, and graphics.

Over the course of two weeks, their Instagram audience grew by 15% and average post engagements doubled.