Eurasia Group│Report Launches

Social Media Strategy. Copywriting, Media Relations, Website Development

Top Risks 2024

I spearheaded the organic social campaign (X and LinkedIn), led out on website development, and wrote copy for the paid social campaign for Eurasia Group’s 2024 Top Risks report.

I crafted a social campaign that resulted in over 400 X (Twitter) mentions, over 150K website views, over 13K report downloads, and over 2K organic mentions of the report on Twitter.

The social campaign garnered over 1M total organic impressions, with the lead announcement thread on X garnering over 135K organic impressions.

I also assisted on the traditional media strategy, including the firm’s press release and organizing the global press conference.

Atlas of Impunity

What is impunity? In a phrase: “the law is for suckers.” The Atlas of Impunity provides a holistic look at impunity, evaluating five dimensions to determine a country’s impunity score.

For 2023 and 2024, I led out on digital strategy around this report. This included developing the firm’s website page and running a social campaign.

The 2023 organic campaign resulted in over 400 X (Twitter) mentions, over 35K website views, over 5K report downloads, and over 2K live listeners on an X (Twitter) space hosted by Ian Bremmer and David Miliband.

A post from this campaign was also featured by Ishaan Tharoor in The Washington Post column: Trump’s saga is part of a wider global ‘age of impunity’