Girls Save The World

Narrative Messaging, Social Media Strategy, Copywriting, Scriptwriting

“Girls Save The World” is a youth challenge that invited female innovators ages 13-18 from around the world to submit their ideas for solving an environmental or societal challenge in their community by using technology.

With over 800 teams from 148 countries, 10 world-changing ideas stood out. In May 2022, finalists from India, Singapore, Pakistan, Mexico and the US attended the Girls Save the World camp with MIT and The Female Quotient, where they worked with climate and social impact mentors to help bring their ideas to life.

I worked on narrative messaging, video script development, campaign branding, and print and digital asset development, which was brought to life by an incredibly talented team of visual designers.

The campaign was promoted across LinkedIn, Twitter, YouTube, Instagram, and Facebook. It was also recognized by major publications such as Seventeen Magazine and Yahoo News.

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